The following paper takes a broader look at Harry Styles 2019 music video, Adore You. Set in the fictional island of Eroda, the video presents a new form of transmedia storytelling through its in-depth storyline and corresponding social media marketing campaign. Based on these notions, this paper discusses how Styles’ music video reflects how modern-day music artists are using transmedia marketing campaigns to further indulge their audiences in the narratives of their music and associated projects.
Emily Shmyr's Portfolio 