From August 2022 to April 2023, I worked as the Social Media Manager for the U18 Clarington AAA Zone hockey team. In this role, I balanced various skills such as content creation, digital communications, and community relations and management. During this time, I created vast marketing campaigns to promote the team and its 20 players, resulting in further fan engagement and home game attendance. I also strengthened my skills with social media platforms such as Instagram, X (formerly Twitter) and TikTok. These roles provided me with an outlet to manage and market a brand while working with deadlines and maintaining a specific identity for these groups.
Gameday Graphics
Pregame Posts
Game Recaps
Player of the Game
Player Signings
Leadership Group
Coaching Staff Announcement
Player Profiles
End of Season Posts
Emily Shmyr's Portfolio 