Emily Shmyr's Portfolio

Guelph-Humber Media Society (GuHu Media)

In 2022, I joined GuHu Media as their Vice President of Branding and Design. In this role, I was in charge of creating all the content and promotional materials for our society, utilizing digital marketing tactics (social media) and more traditional tactics (posters and emails). Through this role, I developed a strong understanding on what it entails to manage and maintain a brand in design, voice and aesthetics. After serving one term in this role, I was promoted to President where I became focused on all society functions. I ensured that the society was running accordingly while assisting in other areas of need. I became in charge of handling all society communications, organizing and executing society events, and acting as Editor-in-Chief for all society-based materials.

One of my biggest accomplishments was our Media Sit-Down Session, which invited several UofGH Alumni to speak to students about their time at the university, and within the media industry. At the time, our society consisted of two people, and I took on the role of Communication Liasion with the panellist, while taking on other tasks, such as creating content and marketing the event, organizing event logistics, acting as event host and moderator, and ensuring event execution went smoothly.

I remained in my President role for two-years, up until I graduated from the University of Guelph-Humber. I gained several skills from my time with GuHu, including but not limited to: event planning, budgeting, social media marketing, content creation, and communications via social media and email.