Emily Shmyr's Portfolio

The following outlines a press release written based off of Taylor Swift’s 2022 commencement speech. Utilizing her powerful words, I transformed her speech into something newsworthy by introducing a verisimilar course inspired by Swift’s career and discography. Through personal knowledge and research I crafted a well-written press release that highlights the speech and the corresponding…

Book Trailers is a prospective new product for Indigo Books & Music. Collaborating with TikTok, this product aims to provide consumers a short video trailer about their desired book via a QR code. The sample press release and email pitch is designed to highlight this new product and entice journalist to spread the word about…

Through intensive research, this memo synthesizes the findings and provides an overview and insights into air travel, as well as, recommendations for Flair Airlines given the changes to Air Passenger Rights.

Highlighting several aspects of Media Relations, this plan outlines a Press Release, Media List, and how to properly label photos in CP style. The plan was crafted to demonstrate what The Burlington Bombers, a fictional baseball team, would do to promote their comeback to the sports world.

The following outlines a sample of what a blog memo might look like for a CEO speaking to their employees via an intranet system. For this blog post, I focused on what Spotify CEO, Daniel Ek might say to his employees when providing updates about the company.

The following document outlines a sample Briefing Note done on behalf of 7-Eleven. This was part of a task I was assigned for my Public Affairs class at the University of Guelph-Humber. It highlighted the current landscape 7-Eleven faced with securing liquor licenses to sell alcoholic beverages in their stores in connection with certain policies…