The following highlights some of my pieces and projects relevant to sports media. It taps into several areas of media including reputation management, written pieces, and content strategy. Through these projects, I’ve developed a through understanding of the sports landscape, which assisted me when working with several clients within the field.
Written Works
Chicago Blackhawks
McLaren Racing
As outlined below, I created a content calendar which highlights several pieces of content which can be posted over a months period. Utilzing May 2024, I focused on a time period, I knew would correspond with the 2024 race season and encompass three race weekends. Understanding that each week and weekend featuring a race marks a time where content is the heaviest, I wanted to ensure my content calendar reflects that. While the provided image is just an overview, the linked document showcases this content calendar in full and provides several samples and references to post that could be shared for McLaren Racing.
Professional Experience
Clarington Zone
Brampton Steelheads
Sports Girls Club
Emily Shmyr's Portfolio 